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These are news worthy 2011 - 2012 articles from the archived pages of the original  ForumMedia site for your reference purposes.

Philips Targets Earth Day for L Prize Bulb Availability to Consumers

Press Release 2011

Using just 10 watts of power and saving over $165 dollars during its 30,000 hour lifetime, the new bulb is the world’s brightest, most energy-efficient 60 watt LED equivalent

Philips today announced it will offer its most technologically advanced LED bulb to consumers for the first time on Earth Day. The company’s response to the federal government’s challenge to develop aggressive new technology that would support the nation’s goal of energy independence and security was met by the development of the most energy efficient bulb in the world. The Philips L Prize LED bulb, winner of the U.S. Department of Energy’s Bright Tomorrow Lighting Prize (L Prize) competition, will be available this week at both retail and online outlets.

“Philips is the first and only company to meet the stringent L Prize requirements for a bulb that produces over 900 lumens, a Color Rendering Index (CRI) of 90 and 2700 Kelvin color temperature, features that allow it to closely mimic an incandescent bulb,” stated Ed Crawford, GM of Lamps, Lighting Electronics and Controls for Philips Lighting North America. “Because the new bulb is 83% more energy efficient than the standard 60-Watt incandescent, consumers can now experience new savings for their pocketbooks by putting this technologically advanced product to use in their homes.”

Philips has partnered with over 280 utility companies across the country to ensure rebates are available on the bulb and expects more than 230 additional utilities to join the program in June when the product is expected to achieve Energy Star qualification. Utilities and efficiency programs such as Cape Light Compact, Efficiency Vermont, Platte River Power Authority (Colorado) and Long Island Power Authority will be offering rebates of $15 - $25 on the bulb, bring the retail price at point of sale down to as little as $25.

“By supporting proven LED technology such as the Philips L Prize bulb, we can give consumers a viable, long-lasting alternative to the incandescent or CFL,” said Briana Kane, Senior Residential Program Manager at of Cape Light Compact in Massachusetts. “As we head into the peak summer usage months, the ability to reduce your electricity bill for the next few decades by simply screwing in an LED light bulb becomes an attractive and easy proposition.”

The winning Philips product excelled through rigorous short-term and long-term performance testing carried out by independent laboratories and field assessments conducted with utilities and other partners. The product also performed well through a series of stress tests, in which the product was subjected to extreme conditions such as high and low temperatures, humidity, vibration, high and low voltage, and various electrical waveform distortions.

“We knew that it would be an important driver for the industry, spurring innovation and adoption for an alternative to a product that has remained largely unchanged for over a century,” said Ed Crawford, GM of Lamps, Lighting Electronics and Controls for Philips Lighting North America. “With LED bulbs, we are looking at a wholesale change in buying lighting technology, going from a disposable good to a durable good. Consumers are no longer looking at a product that will last just six months to a year, they are looking at a product that is much more efficient and will be with them for decades.”

If every 60-watt incandescent bulb in the U.S. was replaced with the 10-watt L Prize winner, the nation would save about 35 terawatt-hours of electricity, the equivalent electricity of 17.5 electric power stations, or $3.9 billion in one year. Moreover, the change will also avoid 20 million metric tons of carbon emissions, or the equivalent to removing nearly 4 million cars from the road.

For further information, please contact:

Silvie Casanova,
Philips Lighting North Americabr
Tel: + 1781 418 7928br
Email: silvie.casanova(at)

Court Elliott
Philips Electronics North America
Tel: 212.536.0812
E-mail: court.elliott(at)

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


Leading Hotel Chain Rolls-Out Wellness Program for 25,000 Employees

Press Release October 2011

Tough economic times and the upcoming busy holiday season is placing more pressure and stress on employees, and now companies are finally doing something about it – namely providing wellness programs.

Latest surveys indicate that:

  • Nearly half (48%) of workers said that wellness benefits encourage them to stay in their current employment situation (Principal Financial Well-Being Index: 2010)
  • 43% said that wellness benefits motivate them to work harder and perform better. (Principal Financial Well-Being Index: 2010)
  • 50% of employers extended their wellness offerings by adding one new wellness program, and 63% plan to do the same by the end of 2011. (Fidelity Investments and the National Business Group on Health: 2010)

Industry experts say that workplace health promotion programs reduce medical costs, result in fewer missed work days, and enhance productivity. This is even more relevant for people oriented businesses such as the hospitality industry where happy employees translates into happy guests.

Westin Hotels, for example is launching an Associate Enrichment program, which offers Westin's notable Guest Experience Programs – SuperFoodsRx™, WestinWORKOUT® and Breathe to all associates to inspire overall well-being both in and out of the workplace. The company researched various workplace wellness statistics and found strong evidence to support its cause. A recent study of 10,624 workers in 49 companies determined that lifestyle related factors such as diet, obesity, smoking and lack of physical fitness were related to sick leave and limited productivity.

As part of the program Westin will provide associates with access to the same innovative programs provided to guests including:

  • Westin WORKOUT - Westin realizes fitness is a key component to overall well-being and is now offering pre and post shift stretching programs at its hotels. Housekeepers will also be outfitted with specially designed New Balance athletic shoes with arch support and shock absorption to wear during their shifts
  • SuperFoods - Employee cafeterias will now feature healthy menu items featuring Superfoods to encourage heathly eating
  • Breathe - Inspired by the brand's Breathe program and environmental sustainability efforts, each hotel will introduce a variety of new practices to improve overall air quality by reviewing existing procedures and identifying new areas of opportunity.

Video and Photos assets are available to support the story including soundbites from:

  • Carin Gorrell, Health/Nutrition Editor, SELF Magazine discussing the importance of workplace wellness programs
  • Emelia Egyeiwaa, Room Attendant, The Westin New York at Times Square offering her first-hand experience about the benefits of the program
  • Frank Tujague, Executive Chef, The Westin New York at Times Square discussing the importance of incorporating healthy Superfood options on the associate menus.



Press Release November 2011

Budweiser and Bud Light Headline Ad Lineup; Bud Light Platinum Debut its First TV Ads during the Game

Anheuser-Busch made its debut of four-and-a-half minutes of new creative during NBC’s broadcast of Super Bowl XLVI on Sunday, February 5, marking the company’s 24th consecutive season as the exclusive malt beverage category advertiser for the Super Bowl.

Super Bowl mainstays Bud Light and Budweiser headlined A-B’s lineup with two ads each. Bud Light, the official beer sponsor of the NFL, continued its “Here We Go” campaign, highlighted by a “secret spot” at the end of the second quarter. Budweiser has evolved its successful “Grab Some Buds” campaign with two 60-second ads, one of which will featured the world-famous Budweiser Clydesdales.

The company’s newest brand, Bud Light Platinum, made its national advertising debut with two 30-second ads on Super Sunday. The inclusion of Bud Light Platinum represents a major investment in Anheuser-Busch’s latest innovation, and supports the national rollout of the new beer, which began on Monday, Jan. 30.

“This is the largest television event of the year, every year,” said Paul Chibe, vice president, marketing, Anheuser-Busch. “The Super Bowl draws a large, diverse viewership, which makes it a great venue for brands with the widespread popularity of Budweiser and Bud Light. The large audience of the Super Bowl makes it the perfect opportunity introduce Bud Light Platinum to a large number of adult beer drinkers interested in trying new things.”

Following are highlights of Anheuser-Busch’s 2012 Super Bowl advertising lineup:

First Quarter:

“Factory”(Bud Light Platinum)
The process of creating something truly Platinum is revealed. (:30, Translation)

“Work”(Bud Light Platinum)
This office is anything but conventional. (:30, Translation)

Second Quarter:

“Return of the King”(Budweiser)
A town celebrates as the Clydesdales usher in a historic moment in American history. (:60, Anomaly)

Third Quarter:
“Eternal Optimism”Budweiser)
Highlights of American achievements throughout history – with the assurance there are more yet to come. (:60, Anomaly)

Fourth Quarter:

"Rescue Dog”(Bud Light)
Calling this dog’s unveils a special trick. Ad features real-life rescue dog “Nugget.” (:60, mcgarrybowen)



Press Release May 2012

On May 7, 2012, Robin Hood Foundation hosts The Veterans Summit, an all-day event hosted by the on board the Intrepid aimed at addressing the unique needs of today’s veterans returning to civilian life. The Summit brings together leaders in the U.S. Military, veterans groups, non-profit organizations, government agencies and elected officials to address the key issues that impact veterans returning to civilian life, including jobs and mental health, through a series of panels that discuss real-world solutions and innovative programs across the nation that are helping veterans and their families succeed.

Robin Hood has also announced a new collaborative effort with The White House and the Bloomberg Administration to better connect returning veterans and their families to services and opportunities. The new city program—for which Robin Hood is putting up $600,000—will provide priority job placement services to veterans through a new Workforce 1 Veterans Career Center that will open in Manhattan this summer. The plan was announced Monday by Mayor Michael Bloomberg at a conference sponsored by Robin Hood on the Intrepid Sea, Air and Space Museum.

Soundbites and Statements from Event Participants:









Video Assets:

  • Packaged video featuring highlights from the event
  • B-roll package

For more information, visit

Please note that this content is from the archived pages of the original site.